A Different Approach To Digital Marketing.

A fractional CMO (fCMO) is someone you will hire who will take ownership of your company’s digital marketing strategy, tactics and results they produce for your brand. In comparison, a digital marketing agency will generally only be responsible for the specific tactics they use in your marketing activities, such as ads, SEO, or your website. The difference is that a fCMO will own your marketing performance as it relates to your business goals, including doing activities such as running your ads, seo, or website build. A digital marketing agency will generally take responsibility for the part they are hired for.

A fCMO should be as effective as an agency. They should be able to bring in excellent talent or partners to your business to execute strategies and services such as SEO, ads, or website development. Alternatively, it is very common that this role can manage and mentor an existing in-house team for you.

A fractional CMO role is designed to provide companies, small to mid-sized businesses or startups, with high-level marketing expertise without the expense of hiring a full-time executive.

A fractional CMO typically handles the following responsibilities:

• Developing Marketing Strategy: Crafting and supervising the execution of comprehensive marketing strategies that align with your company’s business objectives.
• Team Leadership: LLeading and mentoring the marketing team, ensuring all marketing efforts are cohesive and effective.
• Brand Management: Managing and enhancing your company’s brand image internally and externally.
• Market Analysis: Conducting market research to understand industry trends, customer needs, and competitive dynamics.
• Campaign Management: Overseeing and, when necessary, executing marketing campaigns, including digital marketing, content marketing, social media, email marketing, and other promotional efforts.
• Budget Management: Managing the marketing budget, ensuring that resources are allocated effectively to achieve the best possible ROI.
• Performance Tracking: Monitoring and analyzing marketing performance metrics, adjusting strategies as necessary to improve results.
• Collaboration: Collaborating closely with sales and product development teams to ensure that marketing strategies are in alignment with the overall business goals.
• Innovation: Using AI and modern marketing strategies to make your marketing as efficient and competitive in your market as possible.

Your business should hire a fractional CMO to benefit from the expertise of a seasoned marketing executive without the full-time commitment. This can be particularly useful during periods of growth or transition or when a company needs specialized marketing leadership.

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Some digital marketing agencies excel at individualized services such as creative, SEO, Facebook ads, content creation, or influencer marketing. A marketing agency is rarely excellent at all services. And to be honest, that's a tall order. You will need multiple services and likely multiple partners to get the best results for your company's marketing activities. With a fractional CMO, you bring in a highly experienced person who can manage and select the best vendors and partners for the job. You don't have to rely on one agency; instead, you can depend on receiving the best and most cost-effective support for your business needs. You can have someone who manages all your company's partners and relationships, including internal relationships, and the fCMO is responsible for keeping all your activities tied to your business objectives.

Here's a comparison of a fractional CMO vs a digital marketing agency:

Attributes	Fractional CMO	Digital Marketing Agency
Strategic Marketing Leadership	✓	✓
Long-term Company Integration	✓
Team Management	✓
Budget Oversight	✓
Holistic Brand Management	✓
Accountability to Company Leadership	✓
Internal Company Knowledge	✓
Project-Based Work	✓	✓
Specialized Marketing Services	✓	✓
External Perspective	✓	✓
Flexible Engagement Terms	✓
High Communication	✓	✓
Digital Marketing Strategy	✓	✓
Data informed marketing decisions	✓	✓
True Partnership	✓	✓
Ability to bring in external high calibre outside	✓
Manages your vendors/partners for you	✓

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I work within all budgets to achieve your business goals. I work with startups to small and medium-sized businesses and help you align your marketing strategy. Given that I bring my lean team, my costs are usually lower than those of a digital marketing agency or managing your team internally. I will not bill hourly (except when requested) but focus on the results and bring the resources needed to the job. Most clients pay between $1,500 and $13,500 per month for my services.

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