Kevin Hayes: Fractional CMO Vancouver

A Fractional CMO For Brands Of Every Size.

When brands struggle to see results, they turn to me to transform their marketing from a burden to a powerful engine of leads, revenue, and growth.


AI Automation Branding Ads SEO Websites Email Marketing



Do I need a CMO or Marketing Agency?
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The 3 Questions You Might Be Asking

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A fractional Chief Marketing Officer (fCMO) is an expert marketing professional you can hire to take full ownership of your company's digital marketing strategy, tactics, and results. In contrast, a digital marketing agency is typically responsible only for the specific tactics they execute, such as ads, SEO, or website management, without the same level of strategic oversight.

The key difference is that a fCMO will be accountable for your overall marketing performance in relation to your business goals. This includes hands-on management of activities like running ads, optimizing SEO, or overseeing website development. Agencies, on the other hand, are generally hired for a more limited scope of tactical work.

An effective fCMO should be able to bring excellent talent and partners to your business, executing high-level strategies and services like SEO, advertising, and website development. Alternatively, they can manage and mentor an existing in-house marketing team on your behalf.

The fractional CMO model is designed to provide companies, especially small to mid-sized businesses and startups, with senior-level marketing leadership and expertise without the cost of a full-time executive hire.

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Some digital marketing agencies excel at individualized services such as creative, SEO, Facebook ads, content creation, or influencer marketing. A marketing agency is rarely excellent at all services. And to be honest, that's a tall order. You will need multiple services and likely multiple partners to get the best results for your company's marketing activities. With a fractional CMO, you bring in a highly experienced person who can manage and select the best vendors and partners for the job. You don't have to rely on one agency; instead, you can depend on receiving the best and most cost-effective support for your business needs. You can have someone who manages all your company's partners and relationships, including internal relationships, and the fCMO is responsible for keeping all your activities tied to your business objectives.

Here's a comparison of a fractional CMO vs a digital marketing agency:

AttributesFractional CMODigital Marketing Agency
Strategic Marketing Leadership✓✓
Long-term Company Integration✓ 
Team Management✓ 
Budget Oversight✓ 
Holistic Brand Management✓ 
Accountability to Company Leadership✓ 
Internal Company Knowledge✓ 
Project-Based Work✓✓
Specialized Marketing Services✓✓
External Perspective✓✓
Flexible Engagement Terms✓ 
High Communication✓✓
Digital Marketing Strategy✓✓
Data informed marketing decisions✓✓
True Partnership✓✓
Ability to bring in external high calibre outside✓ 
Manages your vendors/partners for you✓ 

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I work within all budgets to achieve your business goals. I work with startups to small and medium-sized businesses and help you align your marketing strategy. Given that I bring my lean team, my costs are usually lower than those of a digital marketing agency or managing your team internally. I will not bill hourly (except when requested) but focus on the results and bring the resources needed to the job. Most clients pay between $1,500 and $13,500 per month for my services.

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Are any of these situations relateable to you?

(Then you might benefit from a senior marketing person on your side)

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"I don't have a dedicated marketing team I trust."

If you have a solo person who is doing marketing off the side of their desk, or a team that is not producing the results you are after...

I can bring help build marketing capacity in your organization.

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"Our advertising and marketing efforts aren't working."

If you are dumping money into the marketing abyss without seeing a return...

I can help turn that ship around and provide tangible metrics.

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"We need better data to inform our marketing."

If you need to intergrate more data into your decision making...

I can help built out better data and reporting infrastructure.

★ Trusted By Over 75 Brands ★





Why You Should Consider Hiring a Fractional CMO, and me.


Kevin Hayes Fractional CMO

With my extensive senior-level leadership experience, I am well-equipped to build and enhance your marketing department and contribute to your business's growth. My digital marketing journey began in 1995 when I launched my first website to help my dad's computer store sell more computers. Since then, I've helped brands harness the power of modern and relevant marketing tools to generate significant revenue for businesses across the globe.

I have held senior-level positions in advertising and creative agencies, working with local and international companies. For multiple years, I managed $7M in annual ad budgets, purchasing millions in digital and traditional media. Throughout that time, I have built high-performing teams and also worked with existing marketing departments.

In addition to my experience in working with brands, I also have significant resources for high-calibre agency talent that I bring to projects when necessary. I can bring hand-picked creatives, media buyers, strategists, videographers, and any other resource you can think of. Picking talent for the right job brings my clients tailored teams for their specific environment.

What does my experience look like? Here are some examples of my work that we could talk about:

  • I helped a large online clothing retailer increase their e-commerce revenue by 26% in their first year of collaboration.
  • Built a content marketing and lead generation (with attribution) plan for an insurance company that drove $12 million in new revenue (31% lift) within the first year of collaboration.
  • Helped existing internal teams at a brand work more cohesively to achieve goals around content creation, social media, and reatil sales.
  • Leveraged consumer-centric blogging and social media strategies to help an international brand recruit relevant and value-aligned employees across the globe.

My approach involves working closely with leadership, marketing teams, and sales divisions to drive top-line revenue while building organizational capacity. My experience has been that when sales and marketing teams are allies, a more frictionless path to revenue surfaces.




✓ Senior Leadership
✓ Revenue Focused
✓ Well Resourced
✓ Values Driven


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What I Am Really Good At:

  • Marketing Strategy
  • Marketing Leadership
  • Market Research/Consumer Research
  • Email Marketing & Marketing Automation
  • Ecommerce
  • PR/Comms
  • Agency Structuring
  • SEO
  • Advertising
  • Websites
  • Branding
  • And a ton more...

Let’s work through your most significant challenges.

I am committed to solving your biggest marketing and revenue challenges. Leveraging data, experience, and a team of seasoned experts, I can help overcome hurdles in your marketing and sales driven activities.

Some of the challenges we can work on could be, but not limited to:

  • Increasing the quantity and quality of leads.
  • Achieving and raising your quarterly revenue results.
  • Building out a marketing strategy for your organization.
  • Recruiting, training, and upskilling all roles on your marketing team.
  • Building our reporting infrastructure for you and your executive.

From local businesses to global enterprises, I have experience and talent that can take your brand to a new level of achievement. I look forward to connecting with you.

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